For CRE Investment Sales Brokers

Pitch the owner before the BOV goes out, and win the listing.

Warewink instruments the ownership, debt, and capital-event signals that precede a CRE disposition, routes pre-listing opportunities to your brokerage team, and only shares upside on commissions you actually close.

Deals served
$20M to $100M+ assets
Attribution basis
Executed listing + signal ID
Economics
Paid on closed commissions

In one sentenceWarewink helps CRE investment sales brokerages win listings using signal-based outreach. We instrument the loan maturity, ownership, and lease-rollover signals that precede a disposition, then only get paid on closed commissions.

Who this is for

Built for cre investment sales teams with real deal economics.

Each motion starts with the exact operators, handoffs, and closing events that matter in your market.

Investment sales teams

Brokerage teams competing for exclusive listings in office, industrial, retail, multifamily, and mixed-use assets.

Market leaders

Regional heads who need systematic owner coverage without adding junior canvassers in every submarket.

Producer teams

Brokers who win when they pitch on basis, debt, rollover, and timing before the BOV request circulates.

ICP fit

Where cre investment sales operators use Warewink.

The page is scoped to firms with a specific closing event, clear economics, and a team ready to act on routed signals.

Minimum economics

$20M to $100M+ per asset

The model is built for categories where one documented closing can change the year.

Closing event

Closed sale commission on a listing that originated from a Warewink-sourced signal, tied to your CRM lead source and signal ID.

Revenue share only applies when this event ties back to a Warewink signal in your CRM.

Not a fit

Low-value, high-volume motions outside cre investment sales.

If a static contact list, junior SDR sequence, or generic ad campaign can solve the problem, Warewink is the wrong tool.

Deal Economics

We understand your deal economics.

Our model is tuned to the size, structure, and cycle of how you actually transact.

Deal size
$20M to $100M+ per asset
Fee structure
Listing commissions typically 0.75% to 2.0% of sale price, paid at close
Cycle
60 to 270 days from signal to executed listing, plus marketing and closing

One won listing on a $50M asset at 1.25% is $625K in commission. The annual platform fee is a fraction of a single closing.

Signals

The signals we track for cre investment sales.

A specific, instrumented view of the events that precede a transaction in your market.

Property sales history

Hold periods, basis, and prior trade patterns that anchor an owner's exit math.

Loan maturities

CMBS, agency, and bridge debt inside actionable refinance or balloon windows.

Owner age and tenure

Principals approaching common liquidity, succession, or 1031 windows.

Tax delinquency and reassessments

Distress markers and NOI shocks that force a disposition decision.

Lease rollover concentration

Major tenant expirations and large rollover years that pressure hold strategy.

Cap-rate and DSCR pressure

Coverage compression that flips assets from hold to sell.

Capital partner shifts

GP and LP changes filed in operating agreements.

Comparable-trade velocity

Sub-market comps that re-anchor an owner's view of value.

Signal map

Trigger, source, confidence, and action.

Every routed opportunity carries the operating context your team needs before it reaches the CRM.

Trigger

Property sales history

Hold periods, basis, and prior trade patterns that anchor an owner's exit math.

Source surface

Debt and capital events

CMBS, bridge maturities, rate resets, DSCR pressure, partner changes, and lender actions.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and signal timestamp predating broker pitch.

Routed action

Research

Builds asset brief with debt stack, owner tenure, likely exit reason, and comps.

Trigger

Loan maturities

CMBS, agency, and bridge debt inside actionable refinance or balloon windows.

Source surface

Property operations

Tenant rollover, anchor risk, vacancy trends, tax reassessments, and capex pressure.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and crm lead source set to warewink with signal id.

Routed action

Producer

Receives BOV-ready talking points and first-call sequence with signal ID.

Trigger

Owner age and tenure

Principals approaching common liquidity, succession, or 1031 windows.

Source surface

Owner behavior

Hold period, basis, prior listing attempts, BOV activity, and entity changes.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and executed listing agreement and commission settlement at close.

Routed action

Marketing

Prepares market proof if owner asks for valuation before a formal pitch.

Trigger

Tax delinquency and reassessments

Distress markers and NOI shocks that force a disposition decision.

Source surface

Market comps

Recent trades, buyer pool velocity, cap-rate movement, and competing inventory.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and signal timestamp predating broker pitch.

Routed action

Commission ops

Reconciles exclusive listing and sale commission to the routed opportunity.

Trigger

Lease rollover concentration

Major tenant expirations and large rollover years that pressure hold strategy.

Source surface

Debt and capital events

CMBS, bridge maturities, rate resets, DSCR pressure, partner changes, and lender actions.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and crm lead source set to warewink with signal id.

Routed action

Research

Builds asset brief with debt stack, owner tenure, likely exit reason, and comps.

Trigger

Cap-rate and DSCR pressure

Coverage compression that flips assets from hold to sell.

Source surface

Property operations

Tenant rollover, anchor risk, vacancy trends, tax reassessments, and capex pressure.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and executed listing agreement and commission settlement at close.

Routed action

Producer

Receives BOV-ready talking points and first-call sequence with signal ID.

Trigger

Capital partner shifts

GP and LP changes filed in operating agreements.

Source surface

Owner behavior

Hold period, basis, prior listing attempts, BOV activity, and entity changes.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and signal timestamp predating broker pitch.

Routed action

Marketing

Prepares market proof if owner asks for valuation before a formal pitch.

Trigger

Comparable-trade velocity

Sub-market comps that re-anchor an owner's view of value.

Source surface

Market comps

Recent trades, buyer pool velocity, cap-rate movement, and competing inventory.

Confidence logic

Route only after match

Requires source provenance, entity resolution, and crm lead source set to warewink with signal id.

Routed action

Commission ops

Reconciles exclusive listing and sale commission to the routed opportunity.

Data surfaces

Where the signal actually comes from.

Not generic intent data. The source surfaces are specific to the closing event in this industry.

Surface

Debt and capital events

CMBS, bridge maturities, rate resets, DSCR pressure, partner changes, and lender actions.

Surface

Property operations

Tenant rollover, anchor risk, vacancy trends, tax reassessments, and capex pressure.

Surface

Owner behavior

Hold period, basis, prior listing attempts, BOV activity, and entity changes.

Surface

Market comps

Recent trades, buyer pool velocity, cap-rate movement, and competing inventory.

How it works

How Warewink works for cre investment sales.

A signal-driven pipeline instrumented to your deal economics. Motion tuned to your specific closing event.

  1. 01
    Ownership or debt signal detected

    CMBS maturities, tenure milestones, and NOI compression watched across your sub-markets.

  2. 02
    Asset and owner resolved

    Basis, debt stack, hold history, and prior BOV activity.

  3. 03
    Qualified against your product and geo

    Asset class, sub-market, and typical deal size checked before routing.

  4. 04
    Routed into Apto, ClientLook, or Salesforce

    Owner brief with pitch angle and comps handed to your producer with the signal ID.

  5. 05
    Producer pitches the owner

    Basis-anchored pitch before the BOV goes to the buyer list.

  6. 06
    Listing signs, marketing launches

    Exclusive is won, process runs, buyer selected, sale closes.

  7. 07
    Commission settles, share paid

    5% of listing commission on platform-sourced closings within 30 days.

Operating workflow

How it lands inside your team.

Warewink is not a report dropped in Slack. Each signal is routed to the team, system, and proof path that can turn it into revenue.

Handoff 01

Research

Owner signal ledger

Builds asset brief with debt stack, owner tenure, likely exit reason, and comps.

Handoff 02

Producer

Apto, ClientLook, Salesforce

Receives BOV-ready talking points and first-call sequence with signal ID.

Handoff 03

Marketing

Listing workflow

Prepares market proof if owner asks for valuation before a formal pitch.

Handoff 04

Commission ops

Attribution dashboard

Reconciles exclusive listing and sale commission to the routed opportunity.

Use cases

Concrete scenarios in your world.

Realistic trigger, signal, action, and outcome. All numbers labeled as illustrative scenarios.

Case 01

CMBS maturity in your sub-market

Trigger

A $60M industrial asset has a CMBS loan maturing in 12 months with DSCR at 1.15.

What we surface

Owner tenure, basis, refi options, and comparable trades.

Your team's action

Your producer pitches the disposition as the cleanest refi alternative.

Illustrative outcome

Illustrative scenario: exclusive listing won without a competitive BOV.

Case 02

Anchor tenant rollover concentration

Trigger

An owner faces 65% GLA rollover in a single year with anchor renewal uncertainty.

What we surface

Rent-roll snapshot, leasing pipeline, and cap-rate stress test.

Your team's action

Your team frames a sale before the rollover discount hits the market.

Illustrative outcome

Illustrative scenario: pre-marketed sale at a premium to distressed comps.

Case 03

GP or LP change on a stabilized asset

Trigger

A capital partner change is filed on the operating agreement of a Class A office.

What we surface

Cap-table shift, promote position, and likely disposition timing.

Your team's action

Your producer opens the pre-BOV conversation with the new sponsor.

Illustrative outcome

Illustrative scenario: listing signed inside the quarter.

Case 04

Insurance and tax shock changes hold math

Trigger

A coastal retail owner faces a reassessment and insurance renewal that compresses distributable cash flow.

What we surface

Expense shock, basis, debt maturity, tenant mix, and value range from recent comps.

Your team's action

Producer frames a sale around protecting equity value before NOI pressure becomes visible.

Illustrative outcome

Illustrative scenario: listing conversation starts before competing brokers detect pressure.

Benefits

Outcomes that move your deal economics.

Tied to how you get paid, not to activity metrics.

B01

Pitch on timing, not capabilities

Producers arrive with basis, debt, and comps already in hand.

B02

Win rate on pursued owners moves

Every pitch anchored to a real trigger, not cold canvassing.

B03

Sub-market coverage without adding brokers

Signal engine scales owner watching across geos your team cannot canvass.

B04

Defensible attribution for commission ops

Signal ID predates broker contact, disputes resolved against timestamps.

B05

Exclusivity in your tier-one markets

Cap on shops per sub-market so your team is not competing against itself.

Attribution

How attribution works for you.

Low volume is the point. When one closing is worth millions, attribution beats activity.

Documented closing event

Closed sale commission on a listing that originated from a Warewink-sourced signal, tied to your CRM lead source and signal ID.

Proof artifacts
  • Signal timestamp predating broker pitch
  • CRM lead source set to Warewink with signal ID
  • Executed listing agreement and commission settlement at close
Share terms

5% of listing commission on platform-sourced closings, payable within 30 days of commission receipt.

We do not chase volume metrics. If a deal closes without a Warewink-originated signal, it is excluded from revenue share. That is how attribution should work when one transaction moves your year.
Read the Attribution Methodology
Implementation

Configured to your market before a single signal routes.

The first weeks are spent encoding fit, exclusions, routing, and proof so the page promise becomes an operating system.

01

Submarket lock

Asset class, geography, size, ownership type, and broker conflict rules are configured before launch.

02

Pitch timing

Only signals with a plausible disposition reason route to producers.

03

Attribution

Executed listing and commission settlement connect to CRM lead source and signal timestamp.

ROI Math

The ROI math, in your numbers.

A worked example. The platform fee becomes a rounding error against a single closing.

Illustrative scenario

Two platform-sourced listings per year, $50M average sale, 1.25% commission.

Inputs
Annual platform fee
~$72K
Avg sale price
$50M
Avg commission
$625K
Listings per year
2
Outcome
Total commission
$1.25M
Warewink 5% share
$62.5K
Your net commission
$1.18M+
Platform fee paid back
First closing
Takeaway

One won listing covers the program for the year. The second is pure spread.

What You Get

What you get.

A working revenue intelligence system, instrumented to your market and routed into your workflow.

01

Signal monitoring

Your sub-markets and product types instrumented across ownership, debt, lease, and capital signals.

02

Qualified opportunity routing

BOV-ready owner briefs with basis, debt stack, and recommended pitch angle.

03

CRM integration

Native sync with Salesforce, Apto, ClientLook, and major brokerage CRMs, with signal ID stamped at lead creation.

04

Attribution dashboard

Signal to listing to closing reconciliation, audit-ready for your commission ops.

05

Dedicated pod

A named analyst, ops lead, and account principal aligned to your geo and product focus.

Free snapshot

Get your CRE signal brief

A tailored view of loan maturities, ownership changes, and rollover risk across three of your sub-markets.

  • Sent within one business day
  • Sourced from primary records and verified feeds
  • No pitch deck, no list resale
Requesting · CRE Signal Brief Snapshot

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Resources

Resources for CRE Investment Sales.

Insights, playbooks, and signal reports tailored to your niche.

Ebooks and tools

Downloadable assets for cre investment sales teams.

Ebook

Pre-BOV Owner Timing Guide

How investment sales teams identify owners likely to list before the formal valuation request.

Playbook

Debt Maturity to Listing Playbook

A practical workflow for converting refinance pressure into a listing conversation.

Checklist

Exclusive Listing Attribution Checklist

Proof artifacts for connecting a sourced owner signal to a closed commission.

Gated Resource

Download the CRE Signal Brief.

A guide to finding owners before the BOV process using debt, lease, and ownership timing.

  • CMBS maturity triage
  • Owner-tenure scorecard
  • Lease-rollover pitch angles
  • Commission attribution template
Firm-scoped, MNDA available on request.
Requesting · CRE Signal Brief

We only contact you about Warewink. No list sales, no newsletter spam. Read our privacy practices.

Proof

Proof, in your language.

An illustrative scenario from a comparable operator. Named case studies coming soon.

We are now first to the owner on assets that fit our shop. The pitch is about timing and basis, not capabilities.
EVP, investment sales platform
Illustrative scenario based on a comparable brokerage. Named case studies coming soon.
Questions

Objections we hear, answered.

The honest version. We would rather have this conversation now than three months in.

Get Started

See what your cre investment sales market is signaling.

A no-cost assessment, scoped to your firm. You walk away with a signal map of your market, even if we never work together.