The primary difference between traditional and digital marketing is the channel a brand uses to connect and engage with its target audience. MarTech, also known as marketing technology, is essentially a wide range of tools and software that helps a brand achieve its marketing objectives and goals. With traditional marketing approaches being ideal for local exposure, MarTech is critical for global reach. From managing conventional campaigns to executing multi-layered digital campaigns, MarTech is now a driving force in the marketing landscape.
How to Promote Your Business Online – Harnessing MarTech
The various processes and tools of MarTech enable marketers to generate, run and manage online marketing campaigns and carry out onsite marketing, such as social media management, web analytics, and email marketing.
Using marketing and technology in an amalgamated mix has now become a staple in most digital marketing campaigns, as it engages multiple touchpoints in the online space. The range of tech tools a brand leverages for marketing efforts is known as the MarTech stack.
Even though these tools are effective when used individually, their potential rises considerably when they’re stacked together in a functional, logical manner.
The Importance of Marketing Technology Stack – How to Market Your Brand Online?
The technologies are compiled to enhance marketing activities, make processes easier, assess the impact of marketing activities, and drive more efficient spending. With MarTech originally consisting of monitoring tools and SEO analytics tools, it has now converged and grown to include sales and service tools also.
A business’ spend on marketing is rising every year globally, and a large proportion is being spent on marketing technologies and digital platforms and tools. Also, given that each organization operates within a unique niche, their use of MarTech varies according to their size and priorities. By blending data and digital platforms throughout a customer’s journey, MarTech empowers businesses to simplify their processes.
It allows brands to personalize communications and develop smarter strategies for maintaining a profitable, competitive front. With marketing automation options that comprise site personalization, lead management, and content creation for landing pages and email marketing, MarTech platforms help a business stay on top of its game.
Finding the Right Tool for Marketing Your Business Online
The first step to finding an appropriate marketing tool is to know precisely what specific problems a business aims to solve. Therefore, whether it is lead generation or web analytics, a good business strategy should identify the tech solution for a given problem.
A successful, lucrative marketing program requires marketing automation, a CRM system, and an analytics platform. Beyond this, a business needs to evaluate how technology can better fulfill its objectives and satisfy its customers, be it through delivering an enhanced customer experience or through generating more leads and conversions.
If you’re a marketer thinking about ‘how to promote your business online?’, then the solution lies in striking the perfect balance in your MarTech stack.
Does MarTech Support Business Growth?
With fierce competition in the digital world, MarTech empowers businesses to connect with their customers and adapt to the evolving landscape experiences. The ability to create and build a sustainable MarTech stack is critical for nurturing customer relationships across multiple channels.
To maintain a competitive edge, marketers need to rely on technology solutions that add significant value to their users and facilitate business growth. A MarTech roadmap is known for being built around a customer’s journey and for drawing out richer insights while accelerating the returns of a marketing strategy.
Other than this, the following are the ways MarTech can help market your business online and grow your business scale.
Forge Better Customer Relationships
Utilizing efficient MarTech tools and curating content for the right target audience can help a business strengthen its relationship with its clientele. The various tools of MarTech extract filtered, segmented customer bases from a pool of users.
So, instead of figuring out what works for their target audience, marketers can focus on strategizing revenue-generating, creative plans. This helps a business in the short and the long term, as they begin to deliver unique experiences and carve a niche for themselves.
Grow Faster & More Efficiently
By using the right MarTech tools, marketers can streamline workflows that are time-consuming and repetitive e.g. analysis of data. Also, with the majority of consumers researching products online before purchasing, investing in a well-designed, user-friendly website can prove to be instrumental for a business.
Given that marketing efforts direct consumers to the business website, it only makes sense for businesses to use digital marketing tools to their advantage.
Gain from Lead Conversion & Improved ROI
A variety of studies have found that utilizing a marketing automation system can raise conversions. For instance, a leading global market research company, Forrester, found that B2B marketers employing marketing automation tend to experience a 10% surge in their sales-pipeline contribution.
Effective Alignment of Marketing Goals & Sales
The use of marketing automation software can align marketing and sales efforts, ensuring that sales reps work on sales-ready, quality leads. This way, the collaboration between the sales and marketing team can yield profitable returns for the business.
Why Choose WareWink For Marketing Your Business?
In an increasingly technology-saturated era, it has become the need of the hour for businesses to adopt and adapt to digital marketing platforms and tools. With interconnectivity being critical, digital marketing allows businesses to engage with a global marketplace and identify profitable opportunities. WareWink is a digital marketing service that can transform your online presence by harnessing an unconventional approach for marketing your products and services.
If you’re wondering ‘how to market your brand online?’, the team at WareWink can help in creating and executing cutting-edge marketing strategies. From predictive analytics, data visualization, SEO services, site/ app optimization, to copywriting services, WareWink can help in restructuring your growth strategy.
Known for customizing each element according to their client’s specific requirements, the team at WareWink can devise strategies that serve your business’s budget, model, and industry. Finding the right combination of MarTech can be a challenge for both small- and large-scale businesses, which is why acquiring expert help can prove to be beneficial. With the experience of over a decade, this digital marketing service can help a business have a pulse on rising digital trends. So, get in touch with our representatives to start and fuel the digital journey of your brand.