A Data-Driven Website Design and Development Approach
Do you wish to develop a profit-oriented web design? Understand this: if a website isn’t able to meet user requirements, then you’ve failed to get the job done properly and your company will likely lose money.
To thrive in a rapidly evolving environment, organizations need to be good at reacting in real time. With shifting consumer demand patterns, you need to make sure your customer experience is much more dynamic and data-driven. According to Amir Orad, CEO of Sisense, companies that don’t use their data will disappear.
Data helps designers’ breakdown their assumptions and enables them to move past the best practices. The concept of ‘data-driven design’ is altering the way designers approach web design, and it should certainly change your outlook.
In today’s digital marketing world, past experiences and hypotheses no longer guide strategic decisions. A majority of the revenue-generating marketing ideas are now determined by big data and predictive analytics.
By analyzing past data, businesses can now generate better return on investment (ROI) and extract insights that can lead to continual, sustainable growth. Having access to accurate, relevant data is vital for making effective marketing decisions, as informed decision-making paves the road for success.
The process of customizing web experiences according to a user’s goals, behavior and preferences tends to make it more engaging. This approach entails using A/B testing, site analytics, surveys, user testing and consumer research. In ideal circumstances, all these elements should be in play at each step of the design process.
With the probability of collecting low-quality, biased data being high, it is necessary for businesses to draw data from a variety of sources and use research in a meaningful way to explore unique features and monitor trends.
What Is Data-Driven Website Design?
Data-driven design means forming design decisions based on data, such as how a user engages with a product, personal impressions, etc. It is a process that involves using both qualitative and quantitative data for making decisions that aren’t solely based on instinct or the best practices of the industry. The accumulation of this data is presented in a simple, visually-appealing manner to make it easy for professionals to understand.
There are several examples where data-driven UX techniques have offered a real, evident improvement on the ROI. For instance, in 2014, Virgin America experienced a 14% increase in conversion rates, an increase in customer bookings and 20% fewer support calls, post using A/B testing for redesigning a responsive website.
There are two main benefits of using a data driven design. It facilitates businesses to understand a consumer’s profile and helps them prioritize issues that require attention based on their impact on users. With data driving key decisions, the power of instinct is diminishing rapidly.
However, it is equally important to understand that data cannot and does not capture a consumer’s preferences holistically, as some factors aren’t measurable e.g., context, emotional responses, etc. Ultimately, data only informs and directs, as the designer is eventually responsible for integrating novelty and bringing designs to life.
A data-driven website design is backed by both quantitative and qualitative data. To retrieve quantitative data, a business can make use of site analytics (website reporting tool), A/B testing (performance testing tool), multivariate testing (design changes testing tool), etc. Likewise, a business can retrieve qualitative data by gathering information and by reviewing results comprehensively.
What Are the Fundamentals of Data-Driven Digital Website Development?
Most organizations typically aren’t clear about their problems and can struggle with establishing a sense of vision. Moreover, if a business doesn’t currently integrate much (or any) data into its design processes, the idea of starting can seem overwhelming.
A data-driven approach can facilitate a business to develop a mindset that diligently identifies, analyses and solves problems. In an increasingly competitive online space, having an impactful website is necessary for making the right impression on the right user.
A User’s Needs Are The Top Priority for An Effective Digital Website Design
With countless options available at the disposal of a user, it’s important for businesses to maintain a competitive edge by designing a seamless user experience. To make sure they truly understand what their users are looking for, a business should focus on integrating user research sessions into their process that can reveal pain-points and future prospects.
Through these sessions, a business can unravel trends and patterns that their team may have not known about. Moreover, conducting surveys and performing A/B testing can help a business achieve its real objectives, which are increasing website traffic and online conversions.
Continuous Improvement Is Key
Through analyzing feedback retrieved from analytics and measuring their core website traffic, conversions, KPI’s, and leads, businesses can tweak their website to deliver desired results.
A data-driven website needs to continually optimize pages. It is vital that a website consistently modifies titles, product pages and meta descriptions, all while maintaining a steady flow of quality content on its blog page.
An Easy to Navigate User Experience
A website should focus on offering its user an easy-to-use experience, which provides them a streamlined way to access information they’re looking for. To initiate this process, it’s important for them to get a sense of who their users are by delving into existing customer information.
With this, they can start establishing their key audience demographics, such as age, gender, occupation and geographic location. Thereon, a business can gain insights into how their users search and consume information, which eventually aids them to design an efficient, fast UX.
Why Consider A Data-Driven Design for Website Design and Development?
Data is critical for building innovative design processes. The inability to understand the significance of data or using it ineffectively can lead to serious repercussions on the success of a project.
A balanced combination of UX research methods and analytic tools make it easy for businesses to collect important data about users and how they interact with products and services.
This is why, when designers rely merely on their instincts and don’t incorporate data into their process, they risk wasting money and time on developing ineffective, outdated solutions. Similarly, designers who end up putting too much emphasis on data can curb their ability to develop innovative solutions.
It is also important for businesses to realize that they shouldn’t fall into the trap of merely optimizing metrics and numbers, while overlooking the larger picture. The inability to strike a balance between data and design can even worsen the user experience.
Data helps create a website design and development dream, which is spending more time on the creative work and less time on revising details. To put it simply, data is an extremely valuable tool that helps designers in creating the best user experiences and should be used with a measured understanding.
Warewink For Digital Website Design
Most businesses struggle to balance their business objectives and users’ needs. Hence, when businesses adhere to design guidelines or top digital design trends, they end up designing a cookie-cutter website that doesn’t necessarily resonate with their users.
The most effective, high-converting website prioritizes the user’s needs. If a website’s UI/UX is easy to navigate, engaging and fine-tuned, users are more likely to convert. Even though a business might experience decreased conversation rates on individual web pages, their core conversion rates will continue to rise. Hence, in a world that is driven by data, designers should strive for data-backed innovation.
A well-designed website can help create a good impression on potential customers. It can also help you increase your leads and widen conversion rate. But, more importantly, it can offer a good user experience, making it easy for users to navigate through the website.
If you’re a B2B business looking for a custom website design and development service, then there is no better option than WareWink. A digital marketing service, WareWink is known for its ability to cater to its client’s specific requirements and budget. They offer their clients the option of choosing either framework-based development or custom development when hiring their web design service.
With a focus on taking an unconventional approach and fueling consistent, rapid growth of a business, we can help your business achieve measurable outcomes. So, get in touch with us for designing and developing a custom website.
